FEATURED CAMPAIGNS
At DreamWorks, I've led creative marketing across some of the studio's biggest franchises, working with internal teams, outside creative partners, and global distributors. My role spans multiple productions, from directing the creative development of trailers, key art, launch campaigns, and promotional content to overseeing high-volume finishing and international localization.
At the heart of it all is what I enjoy most: working with talented people to develop great creative and bring it to life.
Jurassic World: Chaos Theory
Overview
Dinosaurs, danger, and plenty of suspense. For Jurassic World: Chaos Theory, the challenge was capturing the scale and excitement of the franchise while keeping its characters and evolving mystery front and center.
Role
Provided creative direction and oversight for campaign development, including trailers, key art, and promotional materials. Worked with creative teams and studio partners to maintain a consistent vision across deliverables while capturing the franchise's mix of action, suspense, and character-driven storytelling.
WATCH THE Trailer
THE BAD GUYS: THE SERIES
Overview
The Bad Guys are back, bringing their signature mix of action, comedy, and mischief. The goal was a campaign that felt unmistakably Bad Guys, with all the attitude and personality audiences expect from the franchise.
Role
Led creative direction for the series marketing campaign, overseeing trailers, key art, and supporting promotional content in collaboration with internal teams and creative partners.
WATCH THE Trailer
GABBY'S DOLLHOUSE: FAIRYLANDIA
Overview
A little magic goes a long way. Fairylandia opens up a colorful new world for Gabby and her friends, full of surprises, imagination, and plenty of opportunities for playful creative.
Role
Oversaw creative development of trailers, key art, and promotional materials, working with internal teams and creative partners to bring Fairylandia to audiences while staying true to the spirit of Gabby's Dollhouse.
WATCH THE Trailer
