Campaigns
& Creative Leadership
Award-winning creative work spanning trailers, key art, launch campaigns, franchise marketing, and branded content for DreamWorks and global streaming partners.
FEATURED CAMPAIGNS
Jurassic World: Chaos Theory
Overview
Led creative development for the launch campaign supporting DreamWorks Animation's Jurassic World: Chaos Theory. Building on one of the world's most recognizable franchises, the campaign combined cinematic action, suspense, and character-driven storytelling across key art, trailer creative, campaign positioning, and multi-platform execution.
Role
- Creative Direction
- Key Art Development
- Trailer Development Strategy
- Franchise Positioning
WATCH THE Trailer
THE BAD GUYS: THE SERIES
Overview
Led creative development for the launch campaign supporting DreamWorks Animation's The Bad Guys: The Series. Building on the success of the feature films, the campaign captured the franchise's signature blend of comedy, action, and attitude through key art, trailer creative, campaign positioning, and multi-platform execution.
Role
- Creative Direction
- Key Art Development
- Trailer Development Strategy
- Franchise Positioning
WATCH THE Trailer
GABBY'S DOLLHOUSE: FAIRYLANDIA
Overview
Led creative development for the launch campaign supporting DreamWorks Animation's Gabby's Dollhouse: Fairylandia. Introducing an all-new fantasy world within the franchise, the campaign captured a sense of wonder, imagination, and adventure through key art, trailer creative, campaign positioning, and multi-platform execution.
Role
- Creative Direction
- Key Art Development
- Trailer Development Strategy
- Franchise Positioning
WATCH THE Trailer